Groupon and Tiffany Haddish want to help you change Mom’s reaction,
outdo your siblings and totally win Mother’s Day this year
CHICAGO--(BUSINESS WIRE)--May 8, 2018--
Mother’s Day is this Sunday, and if you’re planning to give Mom
something special this year, you may want to pay special attention to
her reaction when she opens her gift. If your mom says “thank you,”
“awww!,” “I love it,” “wow- this is great” or “I really needed one of
these,” then she might be among the 40 percent of Moms who -- according
to a new Groupon survey of 2,000 adults -- fake their reactions to
Mother’s Day gifts.
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Forty percent of Moms fake reactions to Mother's Day gifts they don't like, according to a new survey. (Graphic: Business Wire)
The study, conducted by market researchers OnePoll and commissioned by
Groupon, looked at gift-giving habits for Mother’s Day and found that
Moms are looking for more sentimental presents and time with their
family this year. According to the results, Moms want the following for
Mother’s Day: something with a sentimental meaning, to be taken out for
brunch, a homemade item, a family trip or a simple card.
In response to these findings, Groupon has teamed up with actress and
company spokesperson Tiffany Haddish to help you get Mom what she really
wants this year.
“You know that look you get when Mom says, ‘I’m not mad, just
disappointed,’” says Haddish in Groupon’s
Mother’s Day radio ad. “With Groupon, you can change the Mom look by
getting her something she actually wants this Mother’s Day—time with her
family. Take her to a great restaurant or get her tickets to a show.”
And it’s not only Moms who may be scrutinizing your gift choice– your
siblings could be trying to one up you. It turns out that 66 percent of
Americans check in with their siblings to see what they are getting for
Mom. However, be careful what you share because 55 percent of those with
a brother or sister will deliberately try to give their mom a better
gift. Even when it comes to writing Mom’s card – 30 percent of people
will consider what their siblings write in their card to ensure they
The study also found that where you fall in terms of sibling order plays
a role in how you approach Mother’s Day. While the average person spends
$75, the data showed that it’s the middle child who ends up spending the
most on Mom.
No matter your approach to Mother’s Day, one thing was universal from
the results – people are really grateful for all that their moms have
done for them. Putting food on the table was the number one thing that
people were most grateful for when it came to their moms, followed by
teaching respect for others, helping to learn manners, showing them how
to be kind, doing laundry and exhibiting generosity.
For those that haven’t bought anything for Mom or want to avoid a fake
reaction to their present, Groupon offers a number of meaningful
Mother’s Day experiences and gifts that fit any budget, including
packages, amazing restaurant
ways to explore her city and neighborhood to top national brands.
To view the complete Groupon Mother's Day Gift Shop, please visit the
Mother's Day tab in the Groupon mobile app or http://gr.pn/mothersdaygiftshop.
"Groupon" is a trademark of Groupon, Inc., and "Groupon" is
registered in the U.S. and other countries. All other names used may be
trademarks owned by their respective holders.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180508006227/en/