E-commerce veteran joins to help build the daily habit in Local
CHICAGO--(BUSINESS WIRE)--Nov. 1, 2017--
Groupon today announced that Steve Krenzer will join the company as
Chief Operating Officer, effective immediately. Krenzer was most
recently the CEO of Core Digital Media, a leading online direct-response
advertising company and one of the Internet’s largest display
advertising providers. CDM’s flagship web properties included
LowerMyBills and ClassesUSA.
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Groupon today announced that Steve Krenzer will join the company as Chief Operating Officer, effective immediately. Krenzer was most recently the CEO of Core Digital Media, a leading online direct-response advertising company and one of the Internet’s largest display advertising providers. (Photo: Business Wire)
“The opportunity to add a high-horsepower e-commerce leader like Steve
doesn’t come along very often,” said Groupon CEO Rich Williams. “His
combination of industry savvy, deep operational experience and intimate
understanding of digital marketing is equally rare. Steve will
immediately put those skills to work as we continue to advance our vast
At Groupon, Krenzer will have ultimate oversight for the company’s North
America and International segments, as well as Global Marketing and
“Groupon’s progress in building a nearly unmatched platform to connect
customers and small businesses is impressive, and its future
opportunities in Local are even more exciting,” Krenzer said. “The
innovation, focus and obvious passion for the customer displayed around
the company made this role instantly appealing.”
Prior to CDM, Krenzer held a variety of senior executive positions at
Experian, ultimately serving as President of Interactive Media. In 2012
he led the management group of LowerMyBills, ClassesUSA and PriceGrabber
in taking those companies private, leading to the creation of CDM.
PriceGrabber was sold to Connexity in 2015. Quicken Loans parent company
Rock Holdings purchased LowerMyBills and ClassesUSA earlier this year.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171101005926/en/