Groupon (NASDAQ: GRPN) today announced the release of its new Merchant
Center, giving merchants a comprehensive view of performance across
feature deals, Groupon Now! and Groupon Rewards. Boasting a detailed
performance dashboard and the addition of real-time customer feedback,
the new Merchant Center makes it simple for businesses to track customer
comments, customer acquisition, incremental customer spending and ROI
from Groupon marketing services.
"As a business owner running multiple offers through Groupon's feature
deals, Groupon Now! and Groupon Rewards, it's now easier to see the
whole picture while my deals are progressing," said Susan Han, owner of
Cranberry Café, Philadelphia. Since opening Cranberry Café in 2006,
Susan had only tried one advertising method before Groupon: a local
coupon book. Han ran her first deal with Groupon in July 2011.
"Our merchants' needs are evolving," said Mihir Shah, Vice President of
Product at Groupon. "More and more businesses are incorporating all
three of Groupon's core services — feature deals, Groupon Now! deals and
Groupon Rewards — into their marketing mixes. Groupon's new Merchant
Center brings the ‘big picture' to the forefront while delivering
granular data for each Groupon service, as well as insight into how
they're performing with customers. It's an easier way to evaluate the
success of Groupon campaigns at multiple levels, which is critical for
A highlight of the new dashboard is the addition of customer feedback.
Groupon recently began surveying all consumers about their Groupon
experiences immediately after redemption. In the new Merchant Center,
direct quotes and overall recommendation ratings from customers who have
recently redeemed Groupons are updated in real time, further helping
merchants understand how they're performing with customers and how to
think about repeat business potential. To date, nearly one million
consumers have provided feedback to Groupon merchants.
Han continued, "I access the site daily and the new customer feedback is
invaluable. Also, the ability to see purchaser demographics across
gender, ages and Zip codes has changed the way I market my business. No
other marketing tool provides that level of detail during and after your
promotion." Over 90% of Han's customers say they'll return to the
business. Han said, "Of course, I'm shooting for 100%, and my customers
have given me great ideas on how to improve their experience."
The new Merchant Center joins a series of recent product launches from
Groupon designed to improve ease of use, increase ROI transparency, and
deepen merchant-to-customer relationships. These include the free online
scheduling tool Groupon Scheduler (http://www.groupon.com/scheduler)
as well as the company's loyalty program for businesses, Groupon Rewards
Merchants can also use Groupon's free iPhone and Android applications to
redeem vouchers and track deal performance.
Groupon (NASDAQ: GRPN) launched in November 2008 in Chicago, features a
daily deal on the best stuff to do, eat, see and buy in 45 countries
around the world. Groupon uses collective buying power to offer huge
discounts and provide a win-win for business and consumers, delivering
more than 1,000 daily deals globally. To subscribe for the best deals in
your city, visit http://www.groupon.com.
To learn how to become a featured business, visit http://www.grouponworks.com.
Chad Nason, 312-662-7657
News Provided by Acquire Media