New ad campaign in conjunction with OKRP promotes Groupon’s instant,
last-minute gifting options
CHICAGO--(BUSINESS WIRE)--Dec. 14, 2017--
You know that moment when you remember who you forgot to get a present
for on your shopping list? Groupon––the
only holiday shopping destination that offers instant, last-minute
gifting options for everyone on your list ranging from paint classes to
sushi nights to no-chip manicures to family activities––does. And most
likely it’s in the middle of the night when you wake up in a panic as
the heroine from Groupon’s new
holiday ad campaign realizes “Oh S#&%, I didn’t get a present for
everybody… and they’ll be pissed.”
This press release features multimedia. View the full release here:
You know that moment when you remember who you forgot to get a present for on your shopping list? Groupon––the only holiday shopping destination that offers instant, last-minute gifting options for everyone on your list ranging from paint classes to sushi nights to no-chip manicures to family activities––does. (Graphic: Business Wire)
The ads, created with O’Keefe Reinhard & Paul, appeal to forgetful
shoppers and remind them that Groupon has experiences for everyone on
their list. And with instant gifting, they can finish up their shopping
and go back to a restful night’s sleep. According to the National Retail
Federation, only one in 10 Americans complete their holiday shopping by
mid December with indecisiveness over what to buy ranking as the number
“This campaign celebrates what sets us apart from all other holiday
shopping destinations––the ability to instantly gift amazing local
experiences from small businesses in your community,” said Jon Wild,
vice president of North America marketing, Groupon. “We have the
distinctive ability to be the idea last-minute gifting source for
shoppers with our wide variety of activities, restaurants, beauty
services and more. Plus, we provide a seamless savings experience for
The last-minute gifting campaign continues Groupon’s use of celebratory
musical storytelling with lyrics set to up-tempo polka tunes. The ads,
running on television, online video and radio through Christmas, are an
extension of Groupon’s broader holiday campaign that launched in early
“We have built a unique voice for the Groupon brand that is instantly
recognizable with its use of orchestral music and operatic rhyme,”
explained Matt Reinhard, Chief Creative Officer at OKRP. “This year we
saw an opportunity to leverage our musical storytelling to promote
Groupon’s deep local offerings as the perfect antidote to the last
minute gifter while also celebrating the great deals they offer.”
Groupon has built one of the largest local marketplaces of its kind
offering a wide range of local goods, services and experiences to
consumers while helping small local businesses grow. A recent
Groupon survey on consumer shopping preferences which revealed that
more than two-thirds of shoppers prefer to shop locally.
All Groupon holiday spots can be found via the GrouponYouTube
Seven is handling the media buy for the campaign.
To view Groupon's entire collection of holiday gifts, visit the popular
gift shop here https://www.groupon.com/occasion/gift-shop.
In addition, Groupon has put together gift
guides for everyone in your life, including ideas for men,
"Groupon" is a registered trademark of Groupon, Inc. All other names
used may be trademarks owned by their respective holders.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
Chicago-based O’Keefe Reinhard & Paul (www.okrp.com),
Advertising Age’s “Small Agency of the Year” 2015, is a new model
advertising agency that delivers big agency brand creativity with
startup ingenuity. With its belief that success as a new model agency
relies on the ability to be nimble and to bring together the best talent
for its clients, O’Keefe Reinhard & Paul has practiced the “high art of
selling” on behalf of clients such as Chili’s, Groupon, Gildan, Big
Lots, YUM! Brands, Ace Hardware and Turtle Wax, among others. The
independent agency is supported with minority backing from the
Interpublic Group of Companies.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171214006097/en/