“Girls Trip” star and Groupon super user explains how everyone (well,
almost everyone) benefits from saving money and helping local businesses
in their neighborhood
CHICAGO--(BUSINESS WIRE)--Jan. 25, 2018--
As someone who ranks in the top one percent of most frequent Groupon
(NASDAQ: GRPN) purchasers, new company spokesperson
and “Girls Trip” star Tiffany Haddish (@TiffanyHaddish)
definitely knows a thing or two about saving money and helping local
businesses in her neighborhood. In Groupon’s new
Super Bowl commercial titled “Who Wouldn’t,” 2017’s biggest breakout
star is seen walking down a typical Main Street, asking the question:
“what kind of person wouldn’t want to support local businesses?” The ad
positions Tiffany as the smart, savvy consumer who uses Groupon every
day to save money and help local businesses in her neighborhood––and
feels good about doing so––against the soulless rich guy who fails to
understand the value of supporting a family-run local business.
This press release features multimedia. View the full release here:
As someone who ranks in the top one percent of most frequent Groupon purchasers, new company spokesperson and “Girls Trip” star Tiffany Haddish definitely knows a thing or two about saving money and helping local businesses in her neighborhood. (Photo: Business Wire)
“We have a very funny concept that combines Tiffany’s trademark sense of
humor along with her authentic enthusiasm for Groupon,” said Groupon’s
Chief Marketing Officer Vinayak Hegde. “She was a natural at conveying
our passion for building amazing communities through successful small
businesses, and she’s a great fit for the big stage that is the Super
Haddish first popped up on Groupon’s radar during an appearance on Jimmy
Kimmel Live. During the segment, which can be found on the show’s
channel, she hilariously describes how she took a certain Hollywood
A-list couple on a Groupon for a swamp tour experience while filming the
movie “Girls Trip” in Louisiana.
“Who Wouldn’t” will air on Feb. 4 during the fourth quarter of the Super
Reinhard & Paul handled the creative for the 30-second spot and
supporting social and video campaign content, and Blackwood
Seven is handling the media buy.
Groupon began introducing Tiffany earlier this month with an ad titled
the spot, Haddish addresses why her new-found status hasn’t
diminished her desire to use Groupon. Groupon and Tiffany will continue
to partner together on a campaign that will run beyond the Super Bowl,
including a spot for Valentine’s Day.
Groupon and Tiffany are getting you big game-ready with a collection of
deals on all the stuff you need to throw an amazing game watch party,
top things to do in your neighborhood, relaxing salon and spa packages
and mouth-watering restaurant deals. In addition, Tiffany has picked out
some of her favorite Groupon categories to share with users. To view the
full collection, please visit https://www.groupon.com/occasion/tiffany-haddish.
In nearly 10 years, Groupon has saved consumers more than $27 billion
and pumped more than $18 billion into local communities. Building great
communities is one of Groupon’s five core values, and the company is
committed to continuing to promote initiatives that help foster economic
development and growth of small businesses. For more information about
Groupon’s community-building initiatives, please visit https://community.groupon.com.
"Groupon" is a registered trademark of Groupon, Inc. “Super Bowl” is a
registered trademark of NFL Properties LLC. All other names used may be
trademarks owned by their respective holders.
About Tiffany Haddish
Tiffany Haddish is quickly establishing herself as one of the most
sought-after comedic talents in television and film. Haddish was
recently seen starring in Universal’s Girls Trip alongside Jada
Pinkett Smith, Queen Latifah and Regina Hall. Girls Trip had the
highest opening for an R rated comedy in the past two years and
VanityFair.com called Haddish “the funniest woman alive.” She will next
be seen starring alongside Tracy Morgan in the new TBS show, The Last
O.G. and recently wrapped production alongside Kevin Hart for
Universal’s Night School. She most recently released her memoir
“The Last Black Unicorn,” which made the New York Times best-seller
list. Additionally, Haddish is breaking barriers and became the first
black female stand-up comedian to host Saturday Night Live, which
she did this November, coming off the success of 2017 and Girls Trip.
Upcoming projects she is currently developing include Limited Partners
for Paramount which she will executive produce and star in and The
Temp for Universal which she will star and serve as executive
producer on as well.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180125005888/en/