- Research shows that moms lead the pack of passive-aggressive
gift-givers followed by spouses and mother-in-laws
- Top hidden meanings of gifts include becoming more productive or
organized, making diet improvements, increasing number of trips to the
gym, learning how to cook and spicing up sex life
- Men are 67 percent more likely to receive a passive-aggressive gift
from their mother than women and are three times more likely than
women to throw out a ‘bad’ gift within 48 hours of receiving it
- Insect repellant was named America’s most unwanted gift this
holiday season, followed by a self-help book, cleaning supplies,
wrinkle cream and fruitcake.
CHICAGO--(BUSINESS WIRE)--Dec. 13, 2017--
Have you ever opened a gift and wondered what sort of message the sender
was trying to convey by giving you that self-help book or a pair of
socks? It turns out that subliminal messages, passive-aggressive
behavior and forced smiles are commonplace during the holidays,
according to a new survey. Groupon
asked 2,000 people about gifting trends during the holiday season and
found that one of out five Americans have received a gift they felt
carried a hidden meaning.
This press release features multimedia. View the full release here:
Groupon asked 2,000 people about gifting trends during the holiday season and found that one of out five Americans have received a gift they felt carried a hidden meaning. (Graphic: Business Wire)
Survey participants said their moms are the biggest culprits when it
comes to trying to tell them something with their gift choices followed
by their spouses and mother-in-laws. According to the results, some of
the top hidden meanings of gifts included: becoming more productive or
organized, making diet improvements, increasing trips to the gym,
learning how to cook and spicing up the sex life.
“These results give us an indication of just how much people read into
meaning behind their gifts and show that it’s worth making the extra
effort to get everything right,” said Aaron Cooper, president of North
America, Groupon. “Connecting a gift back to something meaningful is
always the best and easiest way to make sure it goes over well.”
The survey, conducted by market researchers OnePoll and commissioned by
Groupon, found that men are 67 percent more likely to receive a
passive-aggressive gift from their mother than women and are three times
more likely than women to throw out a bad gift within 48 hours of
Groupon’s gift-giving study also discovered a significant amount of
stress results from trying to give the perfect gift. More than a quarter
of respondents, 28 percent, have suffered genuine anxiety at the thought
of getting the right gift and four in 10 experience nerves when handing
over their purchases. One in five said the worry over what to buy even
causes them to lose sleep.
Insect repellant was named America’s most unwanted gift this holiday
season, followed by a self-help book, cleaning supplies, wrinkle cream
and fruitcake. The average American expects to receive at least one gift
they won’t like, which they’ll get rid of in about 13 days.
Whether it’s a passive-aggressive
gift with a hidden meaning or something else they’ll truly love, the Groupon
Holiday Gift Shop is available 24/7 with curated items and
experiences for everyone in your life.
Ways to Explore Your City and Neighborhood
Standard, PetHair, or PetHair Plus Robotic Vacuum Cleaner and Mop––from
LUKS Women's Slippers (Groupon Exclusive)––from $13.99
Genesis Classic Game Console with 81 Built-In Games––from $39.99
Quirky Stocking Stuffers
Belly Fanny Pack (1- or 2-Pack)––from $14.99
AQUA Sound Bluetooth Shower Speaker––from $21.99
Wars Herb Grinders––from $12.99
Man Bottle Opener, Stopper, and Corkscrew (3-Piece)––from $8.99
Eyeliner and Eyeshadow Stencil Template Applicators (2-Pack)––from $6.99
Bluetooth Beanie Hat with Built-In Headphones––from $14.99
Before-You-Go Toilet Spray––from $8.99
Adaptive Fast-Charging Power Bundle w/ Dual Charger, Charge Pad, Micro,
and Type C Cables––from $34.99
DJ-Style Light-Up Cat or Panda Headphones––from $14.99
LED Touchscreen 780 Blender (Manufacturer Refurbished)––$399.99
V6 Motorhead Cord-Free Stick Vacuum (Certified Refurbished)––$229.99
Luxury Home Ultra Soft Sheet Set (6-Piece)––$12.99
Photo Products from Shutterfly––up to 50% off
Faux-Mink Photo Blankets from Printerpix––up to 89% off
Language - Two-Year Subscription with Optional Download from Rosetta
Stone––up to 40% off
for $50 to Spend Online at Sharper Image
To view Groupon's entire collection of holiday gifts, visit the popular
gift shop here https://www.groupon.com/occasion/gift-shop.
In addition, Groupon has put together gift
guides for everyone in your life, including ideas for men,
"Groupon" is a registered trademark of Groupon, Inc. All other names
used may be trademarks owned by their respective holders.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
Groupon holiday TV spots can be found via the GrouponYouTube channel.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171213005875/en/