Families will spend an average of 6 hours a day staring at
smartphones, tablets, computers, TVs and other devices
The average child will watch 60 movies and play 150 hours of video
games over the summer months
More than three quarters of parents feel their child's screen
exposure influences their mood and 62 percent of parents say they face
regular battles to get their children to put down their devices
Parents identified hitting the beach, attending a BBQ, going on a
road trip, visiting a zoo and going to a water park as the top five
essential ways to get the most out of their family's summer
With warmer weather finally arriving in most parts of the country and
the school year winding down to a close, Groupon (NASDAQ: GRPN) (www.groupon.com)
asked 1,000 U.S. parents how much time their families plan to spend on
their electronic devices this summer--and the results were staggering.
The average American family will spend an average of 35 days of their
summer, which is the equivalent of more than one-third, using their
electronic devices. The survey, which was conducted for Groupon's
Funtacular Fun Fest (gr.pn/funfest)
running from May 18-20, found that the average child will watch an
estimated 60 movies and play 150 hours of video games over the summer
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Groupon asked 1,000 U.S. parents how much time their families plan to spend on their electronic devices this summer, finding that the average American family will spend an average of 35 days of their summer, which is the equivalent of more than one-third, using their devices. (Photo: Business Wire)
"We love technology, but we also think it should be in the service of
something we love even more, which is spending time with our families
and experiencing the compelling local activities offered during the
summer months and throughout the year," said Greg Rudin, head of Fun
Things To Do at Groupon. "As parents, we're often just as guilty as our
kids when it comes to screen time, which is why it's important for the
entire family to put down our devices every once in awhile and go make
some memories together."
When asked how too much screen time affected their children, 77 percent
of parents said screen exposure influenced their child's mood, 62
percent said they face regular battles to get their children to put down
their device and almost half said too much screen time impacts their
sleep. And their children weren't the only ones impacted by too much
screen time, parents said they feel like they personally waste one of
out every four weekends per month and throw away 9 non-working days over
the summer due to their own inactivity.
Parents were asked the top five ways that families can make sure they
get the most out of their summer without being consumed by their
electronics, and they identified the following:
Hitting the beach
Attending a BBQ
Going on a road trip
Visiting a zoo
Going to a water park
But according to parents, ditching the technology and spending more time
with the kids over the summer months won't come cheap. The survey asked
parents to imagine their perfect family weekend and found Moms and Dads
estimating it would cost $2,328. Parents said they would spend $1,465 on
travel, lodging, taxis and fuel--with an additional $510 spent on
admissions and tickets to attractions and evening entertainment. Parents
also estimate that they'll spend $353 on meals during the perfect family
For those families looking to have the perfect weekend on just about any
budget, Groupon's Funtacular Fun Fest offers a number of deals on top
summer activities, including deals on family
and events, outdoor
fun and top
deals of the week. To view the entire collection, please visit gr.pn/funfest.
To view an infographic of the survey results, please visit https://www.groupon.com/pages/summer-screen-time.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170518005836/en/
Nick Halliwell, 312.999.3812
News Provided by Acquire Media