Groupon Debuts Revamped GrouponWorks.com for Merchants
Today Groupon (http://www.groupon.com)
(NASDAQ: GRPN) launched a new GrouponWorks.com (http://www.grouponworks.com),
redesigned to better showcase merchant successes and Groupon's toolkit
of marketing products and services to the thousands of businesses that
visit the site every week.
The site features hundreds of case studies and video testimonials from
merchants that have used Groupon as a marketing solution to help attract
new customers and grow their businesses. The merchant stories are easily
sortable by business type, topics of interest or geographic location in
order to help users see relevant experiences applicable to them.
"When we were going through a very challenging time, Groupon was there
for us," said Carolyn Franks, owner of Zoomars Petting Zoo in San Juan
Capistrano, Calif. "After running a deal with Groupon, we went from 200
visitors a week to more than 2,000. Groupon saved our zoo." To see her
story, visit http://www.grouponworks.com/case-studies/zoomars-petting-zoo.
The site also presents Groupon's comprehensive suite of marketing
products and services that merchants can utilize to grow their
businesses. These include: Groupon Featured Deals, Groupon
Now!, real-time location based offers, Groupon
Rewards, an easy-to-use rewards program and Groupon
Scheduler, an online scheduling application for
appointment-based businesses. In addition, the site highlights available
merchant resources such as the Groupon
Merchant Center, an innovative dashboard providing customer
insights, feedback and performance measurement across Groupon campaigns.
"GrouponWorks.com ties together Groupon's entire suite of merchant
products, services and resources and helps business owners select the
tools that meet their needs," said Sanjay Gupta, VP of Merchant
Marketing, Groupon. "Best of all, visitors can listen to merchants—in
their own words—share unique accounts of how working with Groupon had a
positive impact on their businesses."
Groupon, launched in November 2008 in Chicago, features a daily deal on
the best stuff to do, eat, see and buy in 48 countries around the world.
Groupon uses collective buying power to offer huge discounts and provide
a win-win for business and consumers, delivering more than 1,000 daily
deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com.
To learn how to become a featured business, visit http://www.grouponworks.com.
News Provided by Acquire Media
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