New experiences deliver elevated search and personalization for
Groupon today announced a completely redesigned website, as well as
updated versions of its popular iPhone, Android and iPad mobile apps,
all with new features aimed at making it easier than ever for customers
to shop Groupon's vast selection of local deals.
Groupon has a new website with features aimed at making it easier than ever for customers to shop Groupon's marketplace of deals. (Photo: Business Wire)
"In just five years, Groupon has grown from a daily deal website to a
true online marketplace with a tremendous mobile following," said
Groupon CEO Eric Lefkofsky. "Our new site and mobile app makes it easier
and more rewarding for customers to check Groupon first when they want
to buy just about anything, anytime, anywhere."
The latest versions of the website and mobile apps make it simple for
customers to search and browse Groupon's tens of thousands of offers to
find the exact deal they want, when they want it. In addition to a range
of new search, browse, merchandising and location features, the website
is now much faster and has a sophisticated new look and feel, with
uncluttered presentation and bolder imagery. Together, these create a
significantly enhanced shopping experience for the best deals on things
to see, eat, do and buy.
Specific highlights of the new website include:
Personalized Homepage: Curated collections of deals based on
the customer's interests, previous purchases, purchases by other
customers with similar interests, and provide doorways into different
areas of Groupon's massive inventory of deals.
Enhanced Search and Browse: A prominently displayed search bar
at the top of every page along with type-ahead suggestions allow
customers to easily find deals on demand.
Cross-Channel Search Results: Search results span all Groupon
offers from local deals to places to travel to goods to restaurant
reservations and live events for the most interesting and personally
relevant deals for each customer.
Robust Search Filters: For every search or browse click, the
results are displayed along with a set of easy-to-use filters that
simultaneously showcase Groupon's selection of deals and enable
customers to drill deeper into specific categories and collections
based on their interests.
Groupon's more personalized shopping experience also extends to its
iPhone, Android and iPad apps. The popular Groupon apps have been
downloaded by more than 50 million people in 43 countries worldwide.
Highlights of the app updates include:
Local Explorer — The Groupon experience now follows customers
as they travel, whether a city away or to a different country. The
apps now automatically detect when a mobile customer's location has
changed and send a notification when they are in range of Groupon's
local deals. Inside the app, local deals are automatically selected
based on the customer's current location rather than just their home
Enhanced UX — Like the website, the search bar has been
elevated to the top of every screen to provide quick access. The
redesigned iPad app also sports a new home page that, like the
website's new home page, presents personalized collections of deals to
Deal "Favoriting" — iPad customers can now "favorite"
deals to save them for quick and easy future reference by selecting
the new heart button on the deal pages.
Additional Markets — The iPad expansion now includes 12
additional markets: Austria, Chile, Colombia, French Canada, Ireland,
Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and
With these faster, easier and more personalized ways for consumers to
explore and buy deals, Groupon is kicking off its five-year birthday
celebration. The party continues all month with special offers and a
brand new Gift Shop on the website and in the iPhone and Android mobile
apps. Just in time for the holiday shopping season, the Gift Shop
features unique collections and gifts from local businesses, Groupon
Goods and Groupon Getaways.
"Groupon" is a registered trademark of Groupon, Inc. All other names
used may be trademarks of their respective holders.
Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it
easy for people around the world to search and discover great businesses
at unbeatable prices. Groupon is reinventing the traditional small
business world by providing merchants with a suite of products and
services, including customizable deals, payments processing capabilities
and point-of-sale solutions to help them attract more customers and run
their operations more effectively. By leveraging the company's global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon
Local, enjoy vacations with Groupon
Getaways, and find a curated selection of electronics, fashion, home
furnishings and more with Groupon
Goods. To subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
B-roll Available: https://vimeo.com/78294337
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131101005138/en/
Bill Roberts, 312.459.5191
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