National campaign highlights the variety of gifts and experiences
exclusively available through Groupon for everyone on your list
(NASDAQ: GRPN) today announced the launch of the company's first-ever
holiday TV campaign urging shoppers to "Gift the Experience" this season
with exclusive gifts and experiences only available through Groupon. The
ads are an extension of the ongoing "Own the Experience" campaign that
launched over the summer.
This Smart News Release features multimedia. View the full release here:
Whether it's a yoga mat or a yoga class, concert tickets or a selfie-stick for the show, only Groupon has incredible deals on everything for all your holiday gifting needs. (Photo: Business Wire)
"We're excited about our new holiday campaign because it embraces what
sets us apart from all other shopping destinations, which is that you
can find the most popular products and amazing local experiences all in
one place," said Jon Wild, VP Marketing for North America, Groupon.
"Whether it's a yoga mat or a yoga class, concert tickets or a
selfie-stick for the show, only Groupon has incredible deals on
everything for all your holiday gifting needs."
The first spot--"Gift"--running
up to Black Friday/Cyber Monday weekend, focuses on the products found
on Groupon Goods. Some of these examples include: consumer electronics -
drones and GoPros, home - cookware from Rachael
Ray and Vitamix
blenders and apparel and sports equipment - coats
The second spot--"Experience"--beginning
on Cyber Monday and running until Christmas, focuses on giving the gift
of local experiences, which studies
have shown make people happier. Some of these examples include:
things to do in your neighborhood and city - glassblowing lessons and
helicopter tours; food and drink - sushi and steakhouse deals, beauty
and spas - massages and no-chip manicures.
The ads will run in :15 and :30-second formats on networks and cable
outlets including ABC, Fox, NBC, Bravo, Comedy Central, E!, Food
Network, HGTV, Lifetime, TLC and USA. The multimillion-dollar campaign
officially began last week and will run throughout the remainder of the
The spots were created and produced by Groupon's agency of record,
O'Keefe Reinhard & Paul, and the media buy was placed by Blackwood Seven.
To help people get the jump on gifting the experience this holiday
season, the Groupon Holiday Gift Shop (https://www.groupon.com/occasion/gift-shop)
is back with curated gift suggestions for everyone in your life. In
addition, Groupon is offering early pre-Black Friday savings (https://www.groupon.com/occasion/pre-black-friday),
4k Ultra HD TVs - $479.99, 30% savings
4 Streaming Player 4K UHD - $99.99, 23% savings
Mia 1 or Mia 2 Sonic Facial Cleansing System - $129.00
Chimp - $84.99, 29% savings
Curl Freak Professional Hair Curling Machine - $54.99, 54% savings
Stainless Steel 18-piece Cutlery Block Set - $49.99, 80% savings
Fresh-Cut Christmas Tree with Free Home Delivery - $59.99, 59% savings
Video Message from Santa for One, Two or Three Children from Elfi - up
to 40% savings
Seen On TV Startastic Holiday Light Show Laser Projector - $36.99
Emoji Jewelry and apparel:
Emoji Earrings - up to 80% savings
Emoji Charm Bracelets - up to 70% savings
Emoji Slippers including Pile of Poo and Sleeping Face - $17.99, 49%
NFL Team Merchandise:
NFL Ugly Sweaters - $59.99, 25% savings
Women's Frontrunner 2 Rain Boots with Microfleece Lining - $109.99
Scarf and Gloves Set - $24.99, 17% savings
While supplies last. No substitutions and no rainchecks. All deals
subject to change. Advertised prices available [11/21/16] but end dates
vary. See the product listing on groupon.com for its sale end date.
"Groupon" is a registered trademark of Groupon, Inc. All other names
used may be trademarks owned by their respective holders.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161121005936/en/
News Provided by Acquire Media