Groupon Expands Test of VIP Loyalty Program
Select Groupon (NASDAQ: GRPN) (http://www.groupon.com)
subscribers in Baltimore, Kansas City and Philadelphia received an
invitation-only email today to try out a complimentary three-month
membership of Groupon VIP, a subscription-based loyalty program. Groupon
VIP is currently being tested in select markets and allows members early
access to deals, the ability to purchase closed deals and anytime-refund
A must-have for frequent Groupon users, Groupon VIP provides members
early access to deals beginning at noon the day before they're scheduled
to run. As Groupon deals can sometimes sell out and early appointment
times may fill up quickly, VIP allows members first dibs on purchases
and preferred appointments. The premium service also gives participants
access to Groupon's Deal Vault of closed deals — deals no longer
available to regular Groupon subscribers.
Additionally, there's relief for those who have purchased a deal that's
about to expire, moved to a new neighborhood or got dumped before a big
date; VIP's return policy allows one-click, anytime exchanges for
purchases made as a member of the program in the form of Groupon Bucks,
which are credits that can be used towards the purchase of additional
"We're continually innovating to improve the Groupon customer
experience," said Jeff Holden, Senior Vice President of Product
Development at Groupon. "For VIP, we asked our customers ‘If you could
wave a magic wand and change Groupon in any way, what would you ask
for?' The three main features of VIP were at the top of the list: early
access to deals, ability to purchase closed deals and anytime-refunds."
Groupon began testing VIP in February 2012 in select markets with plans
to roll out the program nationwide.
Membership in the program costs $29.99 per year after a free three-month
trial period, and customers can add their name to a waiting list (http://www.groupon.com/vip)
to be notified when it is available in their area.
Groupon (NASDAQ: GRPN), launched in November 2008 in Chicago, features a
daily deal on the best stuff to do, eat, see and buy in 48 countries
around the world. Groupon uses collective buying power to offer huge
discounts and provide a win-win for businesses and consumers, delivering
more than 1,000 daily deals globally. To subscribe for the best deals in
your city, visit http://www.groupon.com.
To learn how to become a featured business, visit http://www.grouponworks.com.
This announcement contains forward-looking statements that involve risks
and uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences
include, but are not limited to, the factors included under the headings
"Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations" in the company's registration
statement on Form S-1, as amended, filed with the Securities and
Exchange Commission on November 1, 2011, copies of which may be obtained
by visiting the company's Investor Relations web site at http://investor.groupon.com
or the SEC's web site at www.sec.gov.
Groupon's actual results could differ materially from those predicted or
implied and reported results should not be considered as an indication
of future performance.
You should not rely upon forward-looking statements as predictions of
future events. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee that
the future results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in
Nicholas Halliwell, 312-999-3806
News Provided by Acquire Media
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