Promotion raised funds and garnered support for 50 local
organizations across the U.S.
Groupon Grassroots (http://grassroots.groupon.com),
the social giving branch of Groupon (NASDAQ: GRPN) (http://www.groupon.com),
raised more than $126,000 for local organizations and fulfilled hundreds
of dedicated supplies requests over a week-long celebration in honor of
Earth Day and the company's relaunch of Groupon Grassroots, formerly
G-Team. Concluded on Earth Day, the initiative connected Groupon
subscribers with community leaders to inspire collective action and
support environmental efforts in 50 cities nationwide.
Groupon Grassroots success comes in all objects and sizes. Thanks to the
Earth Day campaigns:
More than 4,400 trees will be planted across the US and in heavily
deforested areas in Haiti
Forty people will travel to Zambia for a volunteer project
Environmentally-driven classes, workshops and camps will be organized
to serve more than 1,400 attendees
Energy-efficient upgrades will be implemented in low-income and
Habitat for Humanity homes, community centers, transitional housing
and a battered women's shelter
Water quality will be improved in five cities by way of trash removal,
volunteer training and water testing
Communities in Cincinnati and St. Louis will be enriched with 18
beautified vacant lots and more than 25 raised garden beds,
Bike Light sets and helmets will be gifted to 443 locals in Austin and
"We're honored to work with these local organizations as they lay the
foundation for strong, sustainable communities," said Patty Huber,
Director, Groupon Grassroots. "Being able to provide a large platform
for them to tell their story, garner support and inspire involvement is
what brings us into the office every day."
The weeklong salute to Earth Day also served as Groupon Grassroots'
re-introduction under a new brand, strengthening their mission to
activate citizenship and facilitate community revitalization by
spotlighting local campaigns. Groupon Grassroots campaigns provide
Groupon subscribers with a new way to discover local causes and work
together to improve their neighborhoods.
About Groupon Grassroots
Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features
local campaigns in more than 65 markets nationwide, enabling Groupon
followers to do good, have fun, and make a real impact in their
communities. Groupon Grassroots uses collective action to gather support
for worthwhile causes and produce tangible results for local
organizations. To learn more about Groupon Grassroots and how to become
a featured organization, visit http://grassroots.groupon.com.
To subscribe to Groupon, visit http://www.groupon.com.
Erin Yeager, 312-999-3434
News Provided by Acquire Media