Groupon Kicks Off Grouponicus, the Annual Wintertime Celebration

November 14, 2011

Holiday shop to feature experiential local gifts, luxury deals, travel getaways, national brand names and other surprises

CHICAGO--(BUSINESS WIRE)-- Groupon (http://www.groupon.com) welcomes the 2011 holiday shopping season with Grouponicus (http://www.groupon.com/grouponicus) — Groupon's second annual, ancient wintertime celebration encouraging consumers to give the gift of experience.

Grouponicus feature page (Graphic: Business Wire)

Grouponicus feature page (Graphic: Business Wire)

Officially opening Monday, November 14, the Grouponicus Holiday Shop is an expansive, expertly curated collection of deals that allow shoppers to be twice as generous when shopping for friends and loved ones this year. The opposite of tired gifts like a scarf or fruitcake, Grouponicus deals surprise and delight customers with unforgettable experiences for every budget. Highlights include:

  • Epic Deals
    • Remarkable values on priceless experiences, including:
      • A once-in-a-lifetime trip to the taping of The Ellen DeGeneres Show's Twelve Days of Giveaways episodes with an exclusive backstage tour
      • An intimate cooking lesson with chef Todd English in one of his New York City restaurant kitchens, followed by a private dinner party in the restaurant with Todd English and the recipient's friends, in addition to a signed copy of his new book, "Cooking in Everyday English"
      • A jet-set adventure across the United States, Europe and Asia with special activities personally curated for you by Groupon
    • Epic Deals pop up when least expected — many times at a quantity of just one!
  • Local Gems
    • Deals for the best local experiences— from cooking classes and horseback riding excursions to concert tickets and family museum memberships — at the top spots in every city
  • Top National Brands and Online Offers
    • Valuable offers from American Apparel and other favorite national brands
  • Giftable Getaways
    • Travel experiences from Groupon Getaways™ with Expedia® including weekend trips to cozy B&Bs, excursions to five-star island resorts and more
  • G-Team Options for Social Good

In addition to browsing local gift options and waiting for the latest Epic Deals to unlock, shoppers can explore the history of Grouponicus, featuring the beloved story of Groupo the Deal Bird and his colorful new friends. Each year, Groupo leaves his kingdom of Winterland to fly to the homes of true believers, leaving stacks of Groupons in their ovens to reward them for adhering to the Eight Tenets of Grouponicus.

"After the success of last year's holiday season we're bringing back Grouponicus with seven weeks of giftable deals," said Aaron Cooper, Groupon Chief of Gifting and author of The Gift of Chiefing. "We've pored over some pretty incredible offers from our subscribers' favorite merchants and narrowed it down to the best gifts in the bag. From our once-in-a-lifetime Epic Deals to unique local experiences and the latest fun from Groupo and his friends, the 2011 Grouponicus celebration will be unforgettable."

For shopping on the go, Grouponicus deals will also be available via the Groupon mobile app (http://www.groupon.com/mobile) for iPhone and Android. To download the free Groupon app, visit the iPhone App Store or the Android Marketplace. To learn more about Groupon or Grouponicus and to start receiving emails with the best deals this holiday season, visit http://www.groupon.com.

About Groupon:

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 45 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com. To learn how to become a featured business, visit http://www.grouponworks.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50068621&lang=en

Groupon
Kelsey O'Neill, 312.662.7118
Kelsey@groupon.com
thenewsmarket.com/groupon

Source: Groupon

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