CHICAGO--(BUSINESS WIRE)--
For the third year in a row, the Groupon (NASDAQ: GRPN) Grouponicus
Holiday Shop (http://www.groupon.com/gifts)
empowered Black Friday and Cyber Monday consumers in the U.S. to give
unforgettable local experiences and this season's hottest goods. The
company today announced record holiday weekend purchase rates on
Groupon.com and unprecedented Black Friday transactions via Groupon's
Mobile services (http://www.groupon.com/mobile)
and Groupon Goods (http://www.groupon.com/goods),
which celebrated the biggest four-day weekend of sales since its
inception.
If early Grouponicus activity is any indication, shoppers are beginning
to view in-store doorbusters and "blink and miss it" hourly deals as
outdated as holiday relics like printed gift receipts and answering
machine carols. Instead, consumers turned to the convenience of mobile
shopping and the hyperlocal Groupon platform to hit every person on
their list.
"It's the Year of Mobile," said Kal Raman, COO, Groupon. "Shoppers are
depending on Groupon to browse and buy on the go, simultaneously
shipping gifts to loved ones across the country and driving traffic into
brick and mortar businesses to support local economies. We're proud of
such an explosive start to the Grouponicus season and the assistance
we'll provide both consumers and merchants at this time of year."
Record Transaction Rate on Groupon.com — Local Gifts in High Demand
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On Black Friday Groupon saw almost twice the purchase rate of its
previous busiest day on record
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Buying local is critical in helping hundreds of thousands of consumers
celebrate the holidays:
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Leisure activities like the Ice
Castles holiday exhibit at Mall of America, Seven
Peaks waterpark in Utah and Wine
and Palette social painting classes in Oklahoma each sold
thousands of units
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Restaurants reigned as the top deal category purchased with more
than 207,400 restaurants, bakeries and desserts units sold…
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….Which opened the door for New Year's resolutions as gift
opportunities: shoppers grabbed more than 17,625 fitness deals to
help friends and family get healthy in 2013
Unprecedented Mobile Performance
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Black Friday transactions via Mobile were up 140% year over year,
driving more than 40% of total Groupon transactions and more than half
of Groupon Goods' transactions
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Groupon saw record-setting mobile traffic, with users ordering at a
rate of 4x a normal Friday morning
Groupon Goods Celebrates Biggest Four Day Weekend Since Inception
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Early best sellers indicate thoughtful and stylish gifts are at the
top of shoppers' lists this year:
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Keepsakes are the ultimate versatile gift: More than 43,000
Customizable Photo Books sold to help holiday memories last all
year
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You're getting an iPhone: If 40,000 iPhone Case purchases
are any indication, look under the tree for a new phone that needs
protecting
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Bling is always in style: 84,000 lobes will sparkle this
season thanks to 42,000 Topaz Earrings purchased through Groupon
Goods
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…..And toys are always a hit for any age!
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Don't worry about sitting at the kids' table — find one of the
11,000 Flying Helicopters purchased to annoy the "adults"
Grouponicus is Groupon's third annual ancient wintertime celebration,
offering deals that are perfect for gifting. This year the company
introduced a host of new Grouponicus features, including a holiday toy
catalog, free shipping and returns on Groupon Goods and the first-ever
Gift Finder (http://www.groupon.com/gifts),
eliminating the guesswork from gift decisions. After a user answers
three simple questions about the giftee, the Gift Finder searches
through thousands of Groupon deals Groupon to display the perfect
options. Additionally, Groupon Grassroots has launched a series of six
national campaigns as a part of "The Big Give," a holiday initiative to
showcase charitable giving. Visit http://www.groupon.com/grassroots to
donate and learn more.
About Groupon
Groupon (NASDAQ:
GRPN) is a global leader in local commerce, making it easy for people
around the world to search and discover great businesses at unbeatable
prices. Groupon is reinventing the traditional small business world by
providing merchants with a suite of products and services, including
customizable deal campaigns, credit
card payments processing capabilities and point-of-sale
solutions to help them attract more customers and run their
operations more effectively. By leveraging the company's global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon
Local, enjoy vacations with Groupon
Getaways, and find a curated selection of electronics, fashion, home
furnishings and more with Groupon
Goods. To subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company's merchant
solutions and how to work
with Groupon, visit www.GrouponWorks.com.
Forward-Looking Statements
This announcement contains forward-looking statements that involve risks
and uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences
include, but are not limited to, the factors included under the headings
''Risk Factors'' and ''Management's Discussion and Analysis of Financial
Condition and Results of Operations'' in the company's Annual Report on
Form 10-K for the year ended December 31, 2011 and subsequently filed
quarterly reports filed with the Securities and Exchange Commission,
copies of which may be obtained by visiting the company's Investor
Relations web site at http://investor.groupon.com or
the SEC's web site at (www.sec.gov).
You should not rely upon forward-looking statements as predictions of
future events. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee that
the future results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in
our expectations.
Groupon
Julie Mossler, 312.242.2033
Julie@groupon.com
Source: Groupon
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