New Data Shows Merchants Rate Groupon Higher than Most B2B Businesses
CHICAGO--(BUSINESS WIRE)--
Groupon (http://www.groupon.com)
(NASDAQ: GRPN) drives satisfaction among merchants, attracts new
customers and inspires consumer loyalty, according to research
commissioned by Groupon from ForeSee (http://www.foreseeresults.com),
a customer experience analytics company. ForeSee's Daily Deal Commentary
and B2B Benchmark, independent studies recently completed by the
research firm, confirmed these findings.
Data collected from thousands of local merchants who have worked with
Groupon shows that these businesses see significant value and benefits,
including increases to their customer bases, consumer loyalty and brand
awareness.
Key findings from the reports include:
Groupon earns high marks in merchant satisfaction
-
Groupon's overall merchant satisfaction was a very strong 79 in March
(source: ForeSee Groupon Satisfaction Study, March 2012)
-
The average satisfaction score for a B2B company in ForeSee's
benchmark is 64, which means that Groupon's merchant satisfaction
score is 15 points higher than an average of its B2B peers, and even
exceeds the Fortune 500 benchmark by 10 points (source: ForeSee
Satisfaction Benchmark, March 2012)
Groupon brings business through the door and helps local merchants
attract long-term, loyal customers
-
Groupon brings customers in the door and 74% of merchants say that is
the main reason they work with the company (source: ForeSee Groupon
Satisfaction Study, March 2012)
-
91% of daily deal customers have already or plan to conduct business
with the merchant again since buying the deal (source: Foresee Daily
Deal Commentary, February 2012)
"We see that satisfaction with Groupon is consistently above average,
for both merchants and customers alike, and our extensive research shows
us that companies who score favorably with these two groups are
well-positioned for success," said Larry Freed, President and CEO of
ForeSee. "All of the studies we've done about Groupon lead me to believe
this is a company that clearly drives new and repeat business."
"Our internal data regularly demonstrates high merchant satisfaction and
strong results for local businesses running Groupon features," said Eric
Rasmussen, VP Market Research at Groupon. "The ForeSee Daily Deal
Commentary report confirms the important role Groupon plays to help
local businesses spark growth and entice new customers."
To further improve a merchant's ability to evaluate their performance
with Groupon, the company recently launched a series of products
designed to improve ease of use, increase ROI transparency and deepen
merchant-to-customer relationships. These include the free online
scheduling tool Groupon Scheduler (http://www.groupon.com/scheduler)
as well as the company's loyalty program for businesses, Groupon Rewards
(http://www.groupon.com/rewards)
and the revamped Merchant Center, a dashboard providing real-time
customer feedback and performance across traditional Feature Deals and
Groupon Now! Deals. Merchants can also use Groupon's free iPhone and
Android applications to redeem vouchers and track deal performance.
Sources:
ForeSee B2B Benchmark, March 2012 (Independent Study)
ForeSee Daily Deal Commentary, February 2012 (Independent Study)
ForeSee Groupon Satisfaction Study, March 2012 (Commissioned by Groupon)
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on
the best stuff to do, eat, see and buy in 48 countries around the world.
Groupon uses collective buying power to offer huge discounts and provide
a win-win for business and consumers, delivering more than 1,000 daily
deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com.
To learn how to become a featured business, visit http://www.grouponworks.com.
Forward-Looking Statements
This announcement contains forward-looking statements that involve risks
and uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences
include, but are not limited to, the factors included under the headings
"Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations" in the company's Annual Report on
Form 10-K for the year ended Dec. 31, 2011, filed with the Securities
and Exchange Commission, copies of which may be obtained by visiting the
company's Investor Relations web site at http://investor.groupon.com
or the SEC's web site at www.sec.gov.
You should not rely upon forward-looking statements as predictions of
future events. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee that
the future results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in
our expectations.
For images and video, please visit http://www.thenewsmarket.com/groupon.
Groupon
Nick Halliwell, 224.374.8650
nhalliwell@groupon.com
Source: Groupon
News Provided by Acquire Media