CHICAGO--(BUSINESS WIRE)--
Today Groupon (http://www.groupon.com)
announced a multi-year agreement with MLB Advanced Media (MLBAM), the
interactive media and Internet company of Major League Baseball, to
become MLB.com's official daily deals site. Under the new arrangement,
Groupon will host deals from a number of MLB's 30 clubs through its
GrouponLive events platform.
Groupon and several MLB clubs debuted a variety of successful offers in
markets across the country during the 2012 regular season and postseason.
"Groupon is proud to partner with MLB Advanced Media and work with the
teams to create new, unique opportunities for our customers to
appreciate America's favorite pastime," said GrouponLive General
Manager, Greg Rudin. "In addition to great deals on tickets, fans will
have a chance to enjoy unforgettable ballpark experiences."
"Groupon offers a cutting-edge marketing channel with an extensive
customer base to drive additional ticketing opportunities and
incremental revenue for our teams," said Noah Garden, EVP, Revenue,
MLBAM.
The partnership also will provide baseball fans with the opportunity to
purchase once-in-a-lifetime experiential packages from participating
clubs, including access to batting practices, luxury box seats and
clubhouse and ballpark tours.
About GrouponLive
GrouponLive launched in May 2011 as a joint venture between Groupon and
Live Nation Entertainment to offer some of the world's best deals on
local entertainment. Events include: college or professional sports,
family entertainment, musicals and plays, concerts at smaller, intimate
venues to some of the top shows at arenas and stadiums. These offers are
sold exclusively through Groupon's featured local daily deals channel at www.groupon.com
and via Groupon's mobile app.
About Groupon
Groupon
(NASDAQ: GRPN) is a global leader in local commerce, making it easy for
people around the world to search and discover great businesses at
unbeatable prices. Groupon is reinventing the traditional small business
world by providing merchants with a suite of products and services,
including customizable deal campaigns, credit
card payments processing capabilities and point-of-sale
solutions to help them attract more customers and run their
operations more effectively. By leveraging the company's global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon
Local, enjoy vacations with Groupon
Getaways, and find a curated selection of electronics, fashion, home
furnishings and more with Groupon
Goods. To subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company's merchant
solutions and how to work
with Groupon, visit www.GrouponWorks.com.
About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major
League Baseball club owners to centralize all of Baseball's Internet
operations, MLB Advanced Media LP (MLBAM) is the interactive media and
Internet company of Major League Baseball. MLBAM manages the official
league site, www.MLB.com,
and each of the 30 individual Club sites to create the most
comprehensive Major League Baseball resource on the Internet. MLB.com
offers fans the most complete baseball information and interactivity on
the web, including up-to-date statistics, game previews and summaries,
extensive historical information, online ticket sales, baseball
merchandise, authenticated memorabilia and collectibles, fantasy games,
live full-game video streaming and in-progress and on-demand highlights,
live and archived audio broadcasts of every game, Gameday pitch-by-pitch
application, around-the-clock hosted and specialty video programming,
complete blogging capabilities and the award-winning suite of At Bat
mobile applications. MLBAM powers more live events on the Internet than
any other website in the world.
Groupon
Nick Halliwell, 312.999.3806
nhalliwell@groupon.com
or
MLB
Advanced Media
Matthew Gould, 212.485.8959
matthew.gould@mlb.com
Source: Groupon
News Provided by Acquire Media