Moms Say Receiving a Thoughtless Gift is Worse Than Getting No Gift
at All
CHICAGO--(BUSINESS WIRE)--
Groupon (NSDQ: GRPN) (http://www.groupon.com)
today released the results of a new Mother's Day shopping study,
commissioned by Groupon and conducted by Research Now, to better
understand shoppers' biggest gifting challenges on one of the most
important holidays of the year. As with Groupon's end of the year
holiday shopping study of last December, finding the right gift is one
of the biggest challenges for Mother's Day shoppers.
Of the 1,002 respondents, a majority reported that finding the right
gift is the top challenge (47%), followed by staying within budget or
finding something reasonably priced (42%) and finding a gift that shows
they care (37%). Additional findings are as follows:
Most Popular
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In addition to flowers, what do shoppers typically give to their moms?
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Brunch or dinner outing (44%)
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Spa or salon service (30%)
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Jewelry and accessories (28%)
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Family activity (21%)
Traditionally Speaking
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55% of people buy traditional gifts such as flowers and greeting cards
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Virtually ALL of the respondents (95%) plan to purchase something else
to supplement the traditional gift
"Oh, You Shouldn't Have . . ."
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Upon receiving a bad gift, the vast majority of moms (84%) say they
reluctantly accept it with quiet disappointment
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Only 9% reported that they re-gift the item
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2% say they make the gift giver feel guilty
No Better Way to Blow It
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According to moms, getting a thoughtless gift is actually worse than
getting no gift at all
Procrastinators Unite!
-
A whopping 51% of gift givers wait until one week before Mother's Day
to shop
Moms Deserve the Best
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The average spend for a Mother's Day gift is $73
Don't Tell Me
-
2/3 of moms say they want to be surprised on Mother's Day
It's What Moms Want
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Top three things Moms say they want for Mother's Day:
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Something they can do with family
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Relaxation/spa treatment
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Something they wouldn't normally get for themselves
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Only 5% said they wanted a retreat from the family
The More the Merrier
-
Almost half of Mother's Day shoppers say they buy gifts for more than
one mom
GROUPON MOTHER'S DAY RELIEF
To help find that perfect gift for moms everywhere, Groupon has some
much needed assistance and advice, in addition to a wide variety of high
quality items and experiences at unbeatable prices. To provide relief
and assistance, Groupon has two ways to help:
Groupon Gift Finder
Back by popular demand, Groupon's Gift Finder—at http://www.groupon.com/mothers-day—takes
the guesswork out of making gift decisions. After answering three simple
questions about the giftee, the Gift Finder searches through thousands
of deals across Groupon to display the perfect options.
Groupon's Gift Experts
The Gift Experts are just that: Groupon's resident gift-giving experts.
They possess a wealth of knowledge on all things Groupon gifting and how
to deal with the toughest people to buy for throughout the year. The
Gift Experts are currently touring the country to appear on local
television networks and radio shows, all in an effort to help gift
shoppers everywhere. To book a Gift Expert for an interview, email press@groupon.com.
About Groupon
Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it
easy for people around the world to search and discover great businesses
at unbeatable prices. Groupon is reinventing the traditional small
business world by providing merchants with a suite of products and
services, including customizable deals, payments processing capabilities
and point-of-sale solutions to help them attract more customers and run
their operations more effectively. By leveraging the company's global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon Local, enjoy
vacations with Groupon Getaways, and find a curated selection of
electronics, fashion, home furnishings and more with Groupon Goods. To
subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
About the Study
The Groupon sponsored online survey was sent via email invitation to
random samples of Groupon subscribers. The results are an aggregate of
1,002 responses total.
Groupon
Tim DeClaire, 312-459-5720
tdeclaire@groupon.com
Source: Groupon
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