Majority of Respondents Who Make Resolutions Focus on Personal Health
CHICAGO--(BUSINESS WIRE)--
Groupon (NASDAQ: GRPN) (http://www.groupon.com)
today announced findings from its New Year's Resolution study conducted
by AbsolutData for Groupon. The survey found that self-improvement was
the top reason people make New Year's resolutions. Of those who make a
resolution each year, 60 percent of the general population respondents
said they either want to get out of a rut or improve their love life.
Five percent of respondents said they've made a New Year's resolution
that was too embarrassing to tell anyone.
Favin the Beauty Maven, Groupon's new face of its growing health, beauty and wellness category. (Photo: Business Wire)
"Whether it's to live healthier, experience something new or spend more
time with loved ones, the New Year is a great time for a fresh start,"
said Favin the Beauty Maven, Groupon's new face of its health, beauty
and wellness category. "This year, on top of making healthy changes to
my diet and expanding my exercise routines, my plan is to try new
things! Instead of thinking in terms of removing things in your life,
why not commit to taking that class you've always wanted to take or
discovering something new in your local area? I'll be sharing my journey
with you all year long so stay turned for all the health, beauty and
wellness adventures."
Of those who responded to the survey, a majority said they "sometimes"
make a New Year's resolution. The top reason for not making a resolution
is because it can't be maintained throughout the year.
"A common mistake that people make is to commit to something so big that
it's unrealistic and unattainable," said Favin. "When that happens,
you're typically left with failure and disappointment, which is the
opposite of why you made the commitment in the first place. It's always
more effective to set attainable goals and then build on them. Instead
of, ‘lose 50 pounds this year,' commit to something less daunting like
‘10 pounds by Valentine's Day,' and then once you've reached that goal,
set another."
Of the general population respondents, 23 percent cited "lack of funds"
as the reason they broke their New Year's resolution.
"Another common mistake or deterrent, is to think a resolution is
impossible to carry out because of the cost associated with it," said
Favin. "That's not always the case. There are many affordable ways to
delight in the New Year and improve your life. At Groupon, we have
thousands of great
offers all across the country and even have a special section of the
site dedicated to New Year's deals at a great price."
Favin's favorite collections include:
Groupon's
Fountain of Youth Collection
Zap
Away the Fat Collection
Don't
Let Winter Wear You Down Collection
Smile
Makeover Collection
Favin's favorite New Year's deals include:
74 percent discount at RockIt Body Pilates in Redondo Beach, Calif.
http://www.groupon.com/deals/rock-it-body-pilates-3
74 percent discount at Cardio Barre in Brentwood, Calif.
http://www.groupon.com/deals/cardio-barre-8
84 percent discount at Urban Beauty Skin Care & Spa in New York
http://www.groupon.com/deals/urban-beauty-skin-care-spa-1
50 percent discount at Heavenly Massage in Chicago
http://www.groupon.com/deals/heavenly-massage-7
74 percent discount at Dahn Yoga in Chicago
http://www.groupon.com/deals/dahn-yoga-6
Grouponrecently
announced the new face of its growing health, beauty and wellness
category, Favin the Beauty Maven. Favin highlights her expertise across
her own blog
on Groupon.com, and her social media channels, including Facebook
and Twitter.
Favin regularly shares her beauty tips and tricks and provides insight
into a variety of trends and unique treatments, all with an emphasis on
maintaining health, beauty and wellness without breaking the bank. She
also experiments with a variety of treatments and will soon share those
on her YouTube channel and other social media platforms.
To celebrate her recent debut and the New Year, Favin the Beauty Maven
is giving away Groupon Bucks. Follow @FavintheMaven on Twitter, reply to
her with a health and beauty trend you want to try in 2014 by Saturday,
Jan. 4 and include #Favin2014 in your response for a chance to win $50
in Groupon Bucks.
About Groupon:
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the
place you start when you want to buy just about anything, anytime,
anywhere. By leveraging the company's global relationships and scale,
Groupon offers consumers a vast marketplace of unbeatable deals all over
the world. Shoppers discover the best a city has to offer on the web or
on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and
find a curated selection of electronics, fashion, home furnishings and
more with Groupon Goods.
Groupon is redefining how traditional small businesses attract, retain
and interact with customers by providing merchants with a suite of
products and services, including customizable deal campaigns, credit
card payment processing capabilities, and point-of-sale solutions that
help businesses grow and operate more effectively. To search for great
deals or subscribe to Groupon emails, visit www.Groupon.com.
To download Groupon's five-star mobile apps, visit www.groupon.com/mobile.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140103005464/en/
Groupon
Tim DeClaire, 312-459-5720
tdeclaire@groupon.com
Source: Groupon
News Provided by Acquire Media