CHICAGO--(BUSINESS WIRE)--
Groupon (NASDAQ: GRPN) (http://www.groupon.com)
today announced that it has hired Tony Award-Winning Broadway producer,
Hugh Hysell, to lead National Broadway and Live Arts for GrouponLive. In
addition to producing the Broadway productions of Vanya and Sonia and
Masha and Spike and Peter and The Starcatcher, Hysell has
marketed more than 200 Broadway and Off Broadway shows with his company
HHC Marketing. While at HHC, he also served as the national sales
director for BroadwayBox.
Tony Award-Winning Broadway producer, Hugh Hysell, who joins Groupon to lead National Broadway and Live Arts for GrouponLive. (Photo: Business Wire)
"Our customers love live theater," said Greg Rudin, General Manager of
GrouponLive, "We're thrilled that Hugh is joining the team to help us
bring even more great performances to Groupon customers."
Launched in May 2011, as a joint venture between Groupon and Live Nation
Entertainment, GrouponLive offers some of the world's best deals in live
entertainment, including arts and theater, concerts, sporting events and
family entertainment. Under Hysell's leadership, GrouponLive will
continue to provide theaters an effective platform to reach new and
existing theater fans.
Chris Boneau, partner at the theatrical press agency Boneau/Bryan Brown
said, "Hugh has a unique perspective from his history as both a Broadway
marketer and producer. Combined with his experience as the sales
director of BroadwayBox, he's the perfect choice to be Groupon's sales
leader in the Broadway market. Bringing his keen marketing skills and
awareness as a producer will allow him to make the deals that will
satisfy both the productions and Groupon's consumer base. He's well
liked in this community and his understanding of the complexity and
unique needs for every show make him a great addition to the Groupon
team."
"The theatrical industry depends on great sales partners and I am
looking forward to working with Groupon in the future," said Broadway
Producer Jayson Raitt. "I can't think of anyone more passionate about
theatre and the arts than Hugh Hysell, and no one is better to help grow
audiences and sales partners. He's done that for me on my shows!"
Broadway producer Eva Price adds, "Hugh Hysell is the perfect
choice to expand Groupon's business in the theatrical landscape."
Scott Newsome, general manager and partner at Brierpatch Productions
said, "A theatrical production's success often comes from working with
many different sales partners, including discount platforms. We are
thrilled to hear that Hugh is moving to Groupon, and we look forward to
working with him."
Hysell is a Tony Award®-winning Broadway producer,
award-winning marketer and actor. His Broadway producing projects
include Vanya and Sonia and Masha and Spike (2013 Tony Award ®
for Best Play), Peter and the Starcatcher (winner of 5 Tony
Awards), and Impressionism. He most recently served as the
Director of Marketing and Development for NYU Skirball Center for the
Performing Arts. As President of HHC Marketing (2012-2013) Hysell
provided marketing services for more than 200 Broadway and Off Broadway
shows. Hugh and HHC Marketing were awarded the Globes Award for "Best
Small Budget Campaign in the World" for creating the Guinness World
Record setting "Largest Coconut Orchestra" for Monty Python's Spamalot.
He serves on the Metropolitan Museum of Art's Multicultural Diversity
Action Committee and is an Adjunct Associate Professor at Columbia
University. He has provided pro bono services to Broadway Cares Equity
Fights Aids, HRC, GLAAD, QSAC and The Commercial Theater Institute. He
is a founding member of The Off Broadway Alliance and currently serves
as a Nominator for the Off Broadway Alliance Awards. Hugh has working
relationships with many Broadway and Off Broadway producers, general
managers, advertising, press and marketing agencies, as well as many of
Off Broadway's finest creative artists.
About GrouponLive
GrouponLive launched in May 2011 as a joint venture between Groupon and
Live Nation Entertainment to offer some of the world's best deals on
local entertainment. Events include: college or professional sports,
family entertainment, musicals and plays, concerts at smaller, intimate
venues to some of the top shows at arenas and stadiums. These offers are
sold exclusively through Groupon's featured local deals channel at www.groupon.com
and via Groupon's mobile app.
About Groupon
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the
place you start when you want to buy just about anything, anytime,
anywhere. By leveraging the company's global relationships and scale,
Groupon offers consumers a vast marketplace of unbeatable deals all over
the world. Shoppers discover the best a city has to offer on the web or
on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and
find a curated selection of electronics, fashion, home furnishings and
more with Groupon Goods.
Groupon is redefining how traditional small businesses attract, retain
and interact with customers by providing merchants with a suite of
products and services, including customizable deal campaigns, credit
card payment processing capabilities, and point-of-sale solutions that
help businesses grow and operate more effectively. To search for great
deals or subscribe to Groupon emails, visit www.Groupon.com.
To download Groupon's five-star mobile apps, visit www.groupon.com/mobile.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140521005864/en/
Press Contact:
Groupon
Tim DeClaire, 312-459-5720
tdeclaire@groupon.com
Source: Groupon
News Provided by Acquire Media