The Answer, In Case You Were Wondering, Is: ‘10-inches and Purple'
CHICAGO--(BUSINESS WIRE)--
Today Groupon released a series of adult toy buying trends based on the
company's 2014 sales data. With nearly 1 million adult products sold
last year alone, popularity within the growing category reveals model
preferences, demographic tendencies and the busiest time of year to
purchase adult toys -- February. As a result of the increasing desire
for these types of offers, Groupon is launching a dedicated Valentine's
Day ''Sexual Wellness'' collection, featuring popular products for
singles and couples and accessories for the bedroom.
Groupon's sales data also showed that:
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65% of the adult toy purchases were made by women; 35% by men
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Across both men and women, the majority of the purchasers have at
least one child
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6.5% of buyers were over the age of 60
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Purple was the most popular choice for device color, and 10 inches was
the desired length
"We're constantly expanding and evolving offers -- particularly within
our Goods category -- and this Sexual Wellness collection is just the
latest to really take off," said Barnicus Stapleton, GM of Senior
Citizen Sexual Insights (SCSI) at Groupon. "Whether it's a romantic
dinner, night out on the town or a quiet evening at home, Groupon is the
go-to place for celebrating Valentine's Day."
Top products of 2014, ranked:
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Basic Rabbit Vibrator
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Thruster
Rabbit Vibrator
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We
Vibe Couples Vibrator
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Dolphin Vibrator
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Istanbul Fishnet Garter Bodystocking
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Magic Kiss Stroker
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Dual
Stimulation Rabbit
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Magic Pleasure Vibrator
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2-pack Extenze supplements
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Vulcan
Strokers
*All stats are based off of 2014 Groupon sales data
About Groupon
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the
place you start when you want to buy just about anything, anytime,
anywhere. By leveraging the company's global relationships and scale,
Groupon offers consumers a vast marketplace of unbeatable deals all over
the world. Shoppers discover the best a city has to offer on the web or
on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and
find a curated selection of electronics, fashion, home furnishings and
more with Groupon Goods.
Groupon is redefining how traditional small businesses attract, retain
and interact with customers by providing merchants with a suite of
products and services, including customizable deal campaigns, credit
card payment processing capabilities, and point-of-sale solutions that
help businesses grow and operate more effectively. To search for great
deals or subscribe to Groupon emails, visit
www.Groupon.com. To download Groupon's five-star mobile apps, visit
www.groupon.com/mobile. To learn more about the company's merchant
solutions and how to work with Groupon, visit www.GrouponWorks.com.
Groupon
Erin Yeager, 312-999-3434
eyeager@groupon.com
Source: Groupon
News Provided by Acquire Media