Historic local community taps Chicago ecommerce giant to highlight
diverse business offerings
CHICAGO--(BUSINESS WIRE)--
Chicago-based Groupon (www.groupon.com)
and the Bronzeville Retail Initiative today announced the launch of
‘Explore Bronzeville' (http://www.groupon.com/bronzeville)
-- a neighborhood-wide Groupon promotion featuring experiences from more
than 15 local businesses. The Bronzeville merchants, whose offerings
range from mouthwatering restaurants to fun things to do, are
simultaneously running promotions with Groupon to help drive greater
Chicagoland awareness of everything to eat, see, do and buy in their
historic neighborhood.
Also, as part of the Explore Bronzeville collection Groupon is offering
the ability to donate $10 to The Renaissance Collaborative (https://www.groupon.com/deals/the-renaissance-collaborative)
to help provide housing and jobs to the homeless population of
Bronzeville and the city of Chicago.
"What makes our city's 77 neighborhoods unique and special are the
amazing local businesses that line their streets and create hubs, energy
and connections for their communities," said Aaron Cooper, senior vice
president of North America Services, Groupon. "As a local company, we're
thrilled to feature an entire collection of merchants from one of our
city's most historic areas because when these local businesses thrive,
neighborhoods win."
"Groupon's hyperlocal marketing approach is just the spark needed to
present the Bronzeville neighborhood to the greater community of
Chicago," Patricia Abrams, executive director, The Renaissance
Collaborative and Bronzeville Retail Initiative. "Their intimate and
individual consultations, along with a robust set of mobile tools, will
give the businesses in our area a great and inexpensive way to attract
and retain new customers. We're glad to have a champion in Groupon."
Businesses featured in the Explore Bronzeville collection include:
In addition to the collection, Groupon is also providing impact grants
for four merchant pop-up events taking place the third weekend of each
month from June through September. The goal of the pop-up events is to
showcase the creative potential of vacant storefronts in Bronzeville by
activating a space and incubating emerging entrepreneurs. Each event
will feature 4-10 local merchants with the goal of drawing residents and
visitors to the space.
To visit the entire Explore Bronzeville Groupon collection, shoppers can
visit http://www.groupon.com/bronzeville.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company's merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
About Bronzeville Retail Initiative
In 2008 the Bronzeville Alliance formed as a group of Bronzeville
Residents and organizations committed to the economic, social and
cultural redevelopment of the historic community commonly and
affectionately known as Bronzeville. The Alliance brings together a
variety of stakeholders to develop coordinated strategies addressing
five key issue areas: crime and grime; education and training; green
jobs, health, and the environment; housing; and retail, hospitality,
tourism, and transportation. Recognizing the need for targeted,
strategic retail recruitment and retention, the Alliance created the
Bronzeville Retail Initiative (BRI) in 2009.
The goal of BRI is to facilitate the development of vibrant, walkable,
retail corridors that build on Bronzeville's rich retail and
entertainment history, while serving the needs of modern-day residents
and destination shoppers and providing local employment and ownership
opportunities.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160714005769/en/
Groupon
Nick Halliwell
nhalliwell@groupon.com
312.999.3812
or
Bronzeville
Retail Initiative
Allen Swilley
aswilley@trcwabash.org
773.317.4604
Source: Groupon
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