New Campaign from Groupon and Pilsen’s Eighteenth Street Development
Corporation Spotlights the Neighborhood’s Best Local Businesses
CHICAGO--(BUSINESS WIRE)--Jun. 19, 2018--
Groupon (www.groupon.com),
which has pumped more than $19 billion into local communities, today
announced the launch of ¡Bienvenidos a Pilsen!––a community-wide Groupon
promotion designed to celebrate the unique culture and small businesses
of Chicago’s Pilsen neighborhood. In partnership with the Eighteenth
Street Development Corporation (http://www.eighteenthstreet.org),
which serves as the area’s local chamber of commerce, ¡Bienvenidos a
Pilsen! features some of the neighborhood’s top local merchants––ranging
from mouth-watering Mexican cuisine to warm weather experiences to ways
to look and feel your best this summer. Pilsen is the sixth neighborhood
to participate in Groupon’s “Discover Downtown” series that helps entice
Chicagoans to explore their city and has resulted in driving nearly
30,000 people into more than 100 local businesses.
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New campaign from Groupon and Pilsen's Eighteenth Street Development Corporation spotlights the neighborhood's best local businesses (Photo: Business Wire)
“We’re thrilled to bring the Discover Downtown program to Pilsen,” said
Groupon’s head of Social Responsibility Matthew Kruse. “Our purpose as a
company is to build strong communities through thriving small
businesses, especially in Chicago and the neighborhoods that we call
home. Whether it’s using the power of our platform to help foster
greater economic growth for local merchants or recruiting Groupon
employees to participate in community volunteer projects, we believe
that it’s important to leverage our size and scale for good.”
In conjunction with the ¡Bienvenidos a Pilsen! collection, Groupon
recently gave a $5,000 grant to the Eighteenth Street Development
Corporation for the community’s recent Mole
de Mayo event––an annual festival held every May that celebrates
incredible culinary dishes from Mexico and draws tens of thousands of
people to experience the neighborhood’s culture. Groupon employees also
volunteered at the event.
“Groupon’s support of local communities aligns with the Eighteenth
Street Development Corporation’s mission to create growth through the
support of small businesses,” said Eighteenth Street Development
Corporation’s Executive Director Alex Esparza. “Their recent support for
Mole de Mayo was critical in helping us put on a successful event, and
we’re excited to leverage their platform to bring the best of Pilsen to
their millions of local subscribers––some of whom will be hearing about
the great local businesses in our neighborhood for the very first time.”
Businesses featured in the ¡Bienvenidos a Pilsen! collection include:
La
Michoacana Premium
La
Cebollita
Rams
Restaurant
El
Taco Azteca
CheSa's
Gluten Tootin Free Food Truck
Xurro
Factory
GnarWare
Workshop
Chicago
Helicopter Experience
Color
Cocktail Gallery
Healing
Hands Clinic
Strictly
By Hand Car Wash
Touch
Up Tuners
Studio
Redleaf
Building great communities is one of Groupon’s five core values, and the
company is committed to continuing to promote initiatives that help
foster economic development and growth of small businesses. For more
information about Groupon’s community-building initiatives, please visit https://community.groupon.com.
To visit the ¡Bienvenidos a Pilsen! collection, shoppers can visit www.gr.pn/pilsen.
Beverly Hills/Morgan Park, Bronzeville, Edgewater, Lincoln Park and the
Uptown neighborhoods have also participated in Groupon’s Discover
Downtown series.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
About Eighteenth Street Development Corporation
The ESDC envisions Pilsen and the Lower West Side of Chicago as a
vibrant center of sustainable commercial and industrial activity,
offering safe modern housing, and a diversity of employment
opportunities. The ESDC has served the Pilsen community on the Lower
West Side of Chicago for over 37 years and looks forward to adding to
its legacy.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180619006065/en/
Source: Groupon
Groupon
Nick Halliwell
nhalliwell@groupon.com
312.999.3812
or
ESDC
Alex
Esparza
aesparza@eighteenthstreet.org
312.733.2287