Groupon leverages Points’ Loyalty Commerce Platform functionality to enable users to earn airline miles and hotel points on each purchase
CHICAGO
--(BUSINESS WIRE)--
Groupon
(NASDAQ: GRPN), the global marketplace for local services, experiences and goods and
Points
(TSX:PTS) (NASDAQ: PCOM), the global leader in powering loyalty commerce, announced an expansion of Groupon’s
existing loyalty program
––which incentivizes customers with airline miles and hotel points for making purchases on Groupon––to include
Frontier Airlines
FRONTIER Miles℠
. Starting today, Groupon’s loyalty program, powered by
Points’ Loyalty Commerce Platform
, allows
U.S.
users to earn up to 5
FRONTIER Miles
per dollar spent for buying eligible Groupon deals. New users of Groupon can earn up to 1,000
FRONTIER Miles
when they complete their first purchase.
“We’re thrilled to add Frontier––one of the biggest names in air travel––to our list of loyalty partners, providing even more value and incentive to shop our wide selection of unforgettable local experiences, amazing travel deals and top consumer gadgets,” said
Paul Koura
, director of affiliate and student marketing, Groupon. “With the holiday shopping season rapidly approaching, now’s a great time to start crossing people off your list while earning something for yourself to use on that much needed post-holiday rest and relaxation.”
To take advantage of the new loyalty offering, Groupon users can visit
www.groupon.com/programs/loyalty
and click on the
FRONTIER Miles
logo to earn miles for Groupon purchases. Next, they create or log in to a Groupon account. After logging in, users enter their loyalty program membership number and confirm they agree to the terms and conditions. Finally, they receive a unique promo code that they enter with every eligible purchase to receive credit for
FRONTIER Miles
.
“In conjunction with the introduction of our recently reimagined
FRONTIER Miles
program, Frontier is excited to add Groupon as a partner that will make earning awards even easier for our customers,” said
Tommy Langhauser
, manager of loyalty and partnerships,
Frontier Airlines
. “Groupon and Frontier are a natural fit and both appeal to a broad spectrum of consumers who seek a good value. A partnership with Groupon means that we can make travel even more affordable for flyers.”
Through one straightforward integration with
Points’ Loyalty Commerce Platform
, Groupon has gained managed transactional access to industry leading loyalty programs. Points service enables Groupon to leverage loyalty platforms as a tool to drive increased engagement and new member acquisition.
“We are thrilled to be able to deepen loyalty and engagement opportunities for
Frontier Airlines
, a company that is constantly focused on enhancing the benefits of their loyalty offering to its members,” said
Barry May
,
GM
of platform partnerships at Points. “By bringing together
Groupon and Frontier Airlines
, we are helping to make our partners’ programs more valuable – while giving their members an additional way to earn miles for something they do frequently.”
With the addition of
Frontier Airlines
FRONTIER Miles
, the eligible travel rewards programs in Groupon’s loyalty program include American Airlines AAdvantage
®
and through
Points
’ Loyalty Commerce Platform: Alaska Airlines Mileage Plan
™
, Choice Privileges®, IHG®
Rewards Club
, JetBlue’s TrueBlue Program and
La Quinta
Returns™.
The earnings system for Groupon’s loyalty program is as follows:
Airlines
-
New customer bonus for local purchase of
$30
or more = 1,000 miles
- Local = 5 miles/dollar spent
- Getaways = 4 miles/dollar spent
- Goods = 3 miles /dollar spent
Hotels
-
New customer bonus for local purchase of
$30
or more = 2,000 points
- Local = 10 points/dollar spent
- Getaways = 8 points/dollar spent
- Goods = 6 points /dollar spent
About Groupon
Groupon
(NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile
. To search for great deals or subscribe to Groupon emails, visit
www.groupon.com
. To learn more about the company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant
.
About Points
Points
, (TSX: PTS)(NASDAQ: PCOM), provides loyalty e-commerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. Currently, the Company has a growing network of nearly 60 global loyalty programs integrated into its unique Loyalty Commerce Platform. Points offers three core private or co-branded services: its Loyalty Currency Retailing service sells loyalty points and miles directly to consumers; its
Platform Partners
service offers developers transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its
Points Travel
service helps loyalty programs increase revenue from hotel and car rental bookings while offering members more opportunities to earn and redeem loyalty rewards more broadly. Points is headquartered in
Toronto
with offices in
San Francisco
,
London
and
Dubai
.
For more information, visit
company.points.com
, follow Points on Twitter (
@PointsLoyalty
) or read the
Points blog
.
About
Frontier Airlines
Frontier Airlines
is committed to offering 'Low
Fares Done Right
' to 100 destinations and growing in
the United States
,
Canada
,
Dominican Republic
and
Mexico
on some 350 daily flights. Headquartered in
Denver
, Frontier's hard-working aviation professionals pride themselves in delivering the company's signature Low
Fares Done Right
service to customers.
Frontier Airlines
is the proud recipient of the
Federal Aviation Administration's
2016 Diamond Award for maintenance excellence and was recently named the industry's most fuel-efficient airline by
The International Council on Clean Transportation
(ICCT) as a result of superior technology and operational efficiencies.
View source version on
businesswire.com
:
https://www.businesswire.com/news/home/20180925005866/en/
Groupon Media Relations
Nicholas Halliwell
nhalliwell@groupon.com
312.999.3812
or
Points Media Relations
Catherine Lowe
Catherine.lowe@points.com
649-539-1310
or
Frontier Airlines Media Relations
720-374-4560
media@flyfrontier.com
Source: Groupon