Tiffany tries local deals to show people the more you use Groupon the
more you can save
CHICAGO--(BUSINESS WIRE)--Jun. 25, 2018--
Groupon (NASDAQ: GRPN) (www.groupon.com)
superuser Tiffany Haddish is back with several new ads that spotlight
how using Groupon can help you save up to $100 a week on the things that
you do every day. Tiffany, who ranks in the top 1 percent of all Groupon
customers and starred in the company’s Super
Bowl commercial, tries Groupons from the most popular local
categories, including food
and drink, beauty
and spas and things
to do.
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Groupon superuser Tiffany Haddish is back with several new ads that spotlight how using Groupon can help you save up to $100 a week on the things that you do every day. (Photo: Business Wire)
“Tiffany has been amazing for our brand, and she’s part of the Groupon
family. She knows us inside and out,” said Jon Wild, vice president of
brand marketing for North America. “Her message that you’re leaving
money on the table by not using Groupon for what you’re already doing is
coming through loud and clear.”
In the spots, Tiffany also uses Groupon’s cash-back deals program––Groupon+––currently
available in approximately 25 U.S. markets. “Who says saving money is
hard? With Groupon+, I just claim a deal, pay with my linked card and
get cash back. I wish finding a man was this easy,” says Haddish in the
:15 spot.
“I love being the spokesperson for Groupon. It’s only natural that I’m
promoting something that I use all of the time,” adds Haddish. “Plus,
you know me, I love bragging about all of the great deals I get and
sharing the experiences with my friends. With all of the money you’ll be
saving, you can put your kids through college because you about to get
paid.”
Tiffany has picked out some of her favorite Groupon deals to share with
users. To view the full collection, please visit https://www.groupon.com/occasion/tiffany-haddish.
The
full list of :15 and :30 spots that will run on television as well
as popular online video and the over-the-top media platforms through Q3
is as follows:
- Circle
of Life: :30 spot highlighting that the more you do the more she
can save with Groupon. Tiffany calls it the “Groupon circle of life”
- Mani/pedi:
:15 spot demonstrating how easy it is for Tiffany to use Groupon for
her beauty needs, even when her hands are busy
- Foodies:
:15 spot showing that Tiffany doesn’t have to spend a lot of money to
find restaurants even her foodie friend will love. Groupon connects
her with high-quality merchants every day
- Groupon+:
:15 spot demonstrating that Groupon+ is the easiest way to save at
your favorite restaurants. According to Tiffany, it’s easier than
finding a man
- Front
Row: :15 spot highlighting the high-quality tickets you can buy on
Groupon from concerts to sports to a rowdy girls night out
- Mrs.
Wags: :15 spot explaining how Tiffany fits Groupon into her daily
routine
- Playtime:
:15 spot showing how convenient it is to use Groupon for things to do.
Tiffany knows Groupon can help keep bored kids entertained and find
her a bit of relaxation
In addition to saving money, Tiffany also has two spots that talk about
how Groupon provides small businesses with the tools they need to reach
new customers in their community. In nearly 10 years, Groupon has saved
consumers more than $29 billion and pumped more than $19 billion into
local communities. The two merchant spots feature Tiffany with spa and
restaurant owners who have used Groupon to grow their business:
- Merchant,
Restaurant - Tiffany explains how Groupon helps restaurants put
butts in seats
- Merchant,
Spa - Tiffany explains how Groupon gives beauty and spa merchants
the tools to reach new customers
O’Keefe
Reinhard & Paul handled the creative for spots and supporting
social and video campaign content. Blackwood
Seven is handling the media buy.
About Tiffany Haddish
Tiffany Haddish is quickly establishing herself as one of the most
sought-after comedic talents in television and film. Haddish was
recently seen starring in Universal’s Girls Trip alongside Jada
Pinkett Smith, Queen Latifah and Regina Hall. Girls Trip had the
highest opening for an R rated comedy in the past two years and
VanityFair.com called Haddish “the funniest woman alive.” She will next
be seen starring alongside Tracy Morgan in the new TBS show, The Last
O.G and recently wrapped production alongside Kevin Hart for
Universal’s Night School. She most recently released her memoir
“The Last Black Unicorn,” which made the New York Times best-seller
list. Additionally, Haddish is breaking barriers and became the first
black female stand-up comedian to host Saturday Night Live, which
she did this November, coming off the success of 2017 and Girls Trip.
Upcoming projects she is currently developing include Limited Partners
for Paramount which she will executive produce and star in and The
Temp for Universal which she will star and serve as executive
producer on as well.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180625005858/en/
Source: Groupon
Groupon
Nick Halliwell
312-999-3812
nhalliwell@groupon.com