Integration further transforms Groupon’s marketplace into a
destination for every local need
CHICAGO--(BUSINESS WIRE)--
Today, Groupon
(NASDAQ: GRPN), which generated nearly $900 million in gross billings in
North America for activities, events and tours in 2017, announced an
inventory partnership with Peek,
a platform that aims to make booking activities as seamless and
straightforward as a restaurant or flight reservation. Under the terms
of the deal, thousands of Peek’s bookable activities––including
sightseeing tours, food and nightlife experiences, cultural- and
themed-events, outdoor activities, watersports, workshops and classes
and more––will be coming to Groupon’s marketplace. The Peek integration
represents the latest example of how Groupon is partnering with popular
inventory providers to transform its marketplace into even more of a
destination for every local need.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181025005554/en/
Groupon is partnering with Peek, a platform that aims to make booking activities as seamless and straightforward as a restaurant or flight reservation. (Photo: Business Wire)
“We’re thrilled to partner with someone who shares our passion of
helping people find amazing things to do near them or where they
travel,” said Brian Fields, head of things to do, Groupon. “We’ve seen
consumers, particularly millennials, gravitate towards experiences for a
number of years. Peek’s bookable inventory will help us provide more
choices and inspiration––as well as a great customer experience––for
people looking to make that next great memory with their family and
friends.”
Peek––founded in 2012––gives activities, events and tour providers the
technology and software they need to take their bookings online while
offering more than 20,000 bookable activities to consumers via the Peek
mobile app and website.
“Groupon is the perfect partner for us given their size, scale and
successful track record in the activities space,” said Peek co-founder
and CEO Ruzwana Bashir. “Activities is approximately a $150 billion
addressable market, and this partnership gives Peek operators access to
a massive mobile audience of more than 30 million people looking to book
their next adventure.”
The Groupon and Peek integration is expected to launch in the first
quarter of 2019.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.
About Peek
Peek makes the world’s tours & activities easily bookable — anytime,
anywhere. Our industry-leading technology, Peek Pro, empowers operators
to better manage and grow their businesses. Peek.com and our
award-winning mobile app connect people with everyday adventures that
create lasting memories. CNBC labeled Peek as the “OpenTable for
activities” and the New York Times called Peek.com “a site you want to
visit again and again.” To book a tour or activity near you, visit www.peek.com.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20181025005554/en/
Media Contacts:
Groupon
Nick Halliwell
312.999.3812
nhalliwell@groupon.com
or
Peek
John
Lynch
415.429.7953
press@peek.com
Source: Groupon