Yule Forget About It: People Forget the Majority of Gifts They Receive, According to a New Groupon Survey

December 12, 2018

Survey helps point shoppers in the right direction so their last-minute gifts don’t go unused and unnoticed

CHICAGO--(BUSINESS WIRE)-- With Christmas less than two weeks away, millions of people are still searching for the perfect last-minute gifts for their family and friends. And while shoppers are busy trying to cross everyone off their list, they should keep in mind that more than half of the presents they give this holiday season will likely be forgotten by this time next year. According to a new survey by Groupon (NASDAQ: GRPN), the ecommerce marketplace for everything you do locally, more than half of last year’s presents––53 percent––have already escaped one’s memory. In addition, the study of 2,000 people found that the average person receives at least three gifts that miss the mark every year.

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According to a new survey by Groupon, more than half of last year’s presents––53 percent––have alrea ...

According to a new survey by Groupon, more than half of last year’s presents––53 percent––have already escaped one’s memory. (Graphic: Business Wire)

“It’s incredibly stressful to find the perfect gift that our loved ones will cherish forever, but it doesn’t have to be this way,” said Aaron Cooper, President of North America, Groupon. “We found that the gifts people remember the most are those that are given with love from someone they care about, fill a need, provide a great memory, have a sentimental meaning and result in compliments from other people.”

The survey, conducted by market researchers OnePoll and commissioned by Groupon, found that the most remembered gifts identified from a list of items included clothing and apparel, dinner at a local restaurant, the latest gadgets, a spa day and a trip to a getaway destination. Gifts to avoid were identified as wrinkle cream, a scale, exercise equipment, underwear and cleaning supplies.

Respondents were asked why they thought people gave them gifts that were easily forgettable and the top reasons included: they were just checking a box, they thought it was funny, they personally would have used or wanted the item for themselves, they were sending a message or they were being passive aggressive.

The study also found that your partner is most likely to give you the best gifts, while your sibling is most likely to give you the worst.

The Groupon Holiday Gift Shop is available 24/7 with curated items and experiences that everyone on your list won’t soon forget.

Top Deals

Luxurious Massage and Spa Packages
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New Ways to Explore Your City and Neighborhood
Top Travel Getaways for Families and Couples
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Fitbit Charge 2 Heart Rate and Fitness Wristband––from $99.99

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Apparel and Jewelry

Stainless Steel Double Layer Bangle by Pink Box––$8.99
Floopi Women's Indoor Outdoor Fur Lined Clog Slippers with Memory Foam––$19.99

Electronics and Toys

Beats by Dr. Dre urBeats 2 In-Ear Headphones––$49.99
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PowerMaster 12,000mAh LED Dual-USB Power Bank––$16.99


Dyson V6 or V7 Motorhead Cord-Free Stick Vacuum (Certified Refurbished)––$199.99
Microfiber Luxury Home Ultra Soft Sheet Set (6-Piece)––$9.99
Ciao Voyager Hardside Spinner Luggage Set (3-Piece)––$139.99


Sonic Edge Extended Charge Toothbrush with 4 Heads––from $34.99
Burberry Fragrances for Women or Men––from $8.99
PolarShield Winter Windshield Cover (1- or 2-Pack)––from $18.99

Personalized Gifts

Shutterfly Custom Photo Book or Custom Calendar ––from $4.99
Cozy Fleece Blankets from Printerpix––from $4.99
One or Two Custom XXXL Canvas Prints with Optional Shipping from CanvasOnSale––from $29.99
Custom Same-Day and Delivered Holiday Cards and Invitations from Staples––from $8.00
Personalized Notebook, Adult Relaxation Coloring Book or Calculator Book with Initials from MonogramHub––from $5.00
Self-Inking Stamps from 2712 Designs--from $5.00

Popular Brands

Banana Republic Factory––$30.00
HelloFresh––from $27.00
ProFlowers––from $15.00
Shari’s Berries––from $15.00
Rosetta Stone––from $95
Everyday Essentials at Brandless––$20.00
Omaha Steaks--from $29.99
Harry & David Online and In-store––from $14.99

To view Groupon's entire collection of holiday gifts, visit the popular gift shop here https://www.groupon.com/occasion/gift-shop. In addition, Groupon has put together gift guides for everyone in your life, including ideas for men, women, kids and BFFs.

While supplies last. No substitutions and no rainchecks. All deals subject to change. Advertised prices available [12/12/18] but end dates vary. See the product listing on groupon.com for its sale end date.

"Groupon" is a registered trademark of Groupon, Inc. All other names used may be trademarks owned by their respective holders.

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.

To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.

Media Contact:
Nick Halliwell

Source: Groupon